_Laura XicotaCEO & co-founder
Laura Xicota is co-founder & CEO at Merlin Digital Partner. She is an expert in digital talent
with over 15 years in Business Development and Growth. Her previous venture (co-founder & CEO at Luxico Talent - Headhunting in Retail) has given her a broad understanding and knowledge of the Digital Ecosystem, as well as her experience as HR Manager in Chanel and Loewe, and as headhunter for Let's Bonus or Wallapop.
She loves human behaviour, by discovering the strongest soft skills with more impact and accelerating the professional success. Her interest in the digital sector has led her to become a Seed & Pre-seed investor. Speaker and Talent & People Mentor at Wayra, 5G Scale-Up Program, La Cambra de Barcelona, and Pimec.